Marketing Career Outlook and Salary

My intentions for going back to college is to get in learn the basics regarding Marketing and Entrepreneurship and get out within two semesters.Essentially, use my new gained knowledge to launch my own photography and photo booth rental business.My two semester goal is quickly coming to an end and recently I’ve been contemplating whether or not I should continue my education and obtain a marketing degree. Plus it’s wise to have a plan D due to the risk involved becoming a small business owner. Yes, my plan D, a marketing degree!

Before I could even spell Archaeologist, the wee Allie wanted to dig up the past and hunt for human remains. However, after high school my career goals shifted form Archaeologist to Homicide Detective (plan B). Unfortunately, after attending several Criminal Justice courses, I realized that Homicide Detectives are underpaid and overworked. Furthermore, not all cases are as compelling as the Jeffery Dahmer, Dennis Rader (BTK Killer) and Gary Ridgway (The Green River Killer). Also, I may never have the opportunity to investigate these types of high profile crimes based on my location. My point is I wish I took the initiative and thoroughly examined my career ambitions beforehand. So I did some digging (not for bones) on statistics pertaining to marketing salaries, job growth and employer types for marketing professionals.

Median Annual Salary

Take a look at some of the salaries for popular careers in marketing:

Marketing Career	Median Annual Salary*
Media Coordinator	$34,221
Marketing Specialist	$56,167
Brand Manager	$93,532
Market Research Analyst	$60,300
Advertising Manager	$88,590
Public Relations Manager	$95,450
Marketing Manager	$119,480

_{Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2014-15 Edition; Salary.com January 2014.*The salary information listed is based on a national average, unless noted. Actual salaries may vary greatly based on specialization within the field, location, years of experience and a variety of other factors. National long-term projections of employment growth may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.}

According to the U.S. Bureau of Labor Statistics, the demand for marketing is expected to grow about as fast as average for all occupations. However, job growth will vary by the area of marketing in which you choose to specialize, as well as where you work. The job market for those in marketing is intensely competitive. A MBA can add $7,000 to $11,000 potential earnings.

Job Outlook Comparison Through 2022

• Sales Management—8 %, as fast as average
• Public Relations Management—13 %, as fast as average
• Advertising Management—12 %, fast as average
• Market Research Analyst – 32 %, much faster than average
• Marketing Management—13 %, as fast as average

Source: U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook

 What type of companies hire marketers

Sales Managers

• Retail trade—20 %
• Wholesale trade—20%
• Manufacturing—13%
• Finance and insurance—10 %
• Management of companies—8%

Promotions Management

• Advertising and public relations agencies—24%
• Information agencies—6 %
• Management of companies—8 %
• Retail trade—7 %

Marketing Management

• Professional and technical services—19%
• Manufacturing—12 %
• Management of companies—16 %
• Finance and insurance companies—12 %
• Wholesale trade—9 %

Source: U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook

Helpful tips

• Get onboard the digital media wagon— learn to use Adobe Creative Suite or other digital media software.
• Get certified—earning certification shows potential employers that you are a professional in the field, and may play a role in employment decisions or promotions. The Public Relations Society of America offers professional certification based on years’ experience and passing an exam and the Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts.
• Do a local job search- for job responsibilities, basic and preferred requirements.
• Never stop learning- my last blog has several marketing books to help advance one’s marketing knowledge.

I found this site to be very helpful. It explores the different career opportunities for marketers. http://marketing.about.com/od/careersinmarketing/u/marketingcareers.htm